I started this blog toward the end of last year. I have heard about blogging since I was in high school, but never really got into it much. I just thought it was something that writers did to share their work. As I have gotten into starting and building businesses, I realize that blogging is a great way to get feedback and share your ideas. Blogging is a form of social media that can net followers and excite people about business. It can also give them some insight into who you are and why you run a business the way that you do. If you have investors, blogs are a great way for them to feel and stay connected to you. It allows them to know what is going through your head more often than their yearly update or call. It provides the confidence they want with the instant information update that our society now craves.
At first, blogging was foreign to me. I did my research and realized it is a great tool for business growth. However, there was another reason I decided to take the leap into the blogosphere: I am an extreme extravert. I have never been good at internalizing ideas and thinking about options, outcomes, positions, etc. Blogging has provided me the opportunity to do this. It gives me the outlet to sit down and bounce my ideas off of someone else…my computer. I have always done better at decision making with I have someone else to run ideas by. But now, if someone else isn’t around, I have my computer, my blog to run ideas off of. And feedback can come in the form of other peoples comments occasionally which is great because you can find out what people are passionate about. This plays directly into business growth.
When a post goes up on a blog, it is available to anyone who navigates to your page. Anyone who reads the post now has an opinion about what you just wrote. Depending on the content, some of the readers might just move on. But others will feel passionate about the subject and comment, or send you a message. Based on this response, you are able to determine what people’s hot buttons are. You can determine whether a change you are thinking about making in the business is a good idea, or a bad one. You can figure out what your customers want and tailor your marketing, sales, and services to them.
For example, my reader base is not huge yet. When I publish a new post, I usually get around 15-20 hits (not bad for just starting out, but i’m always looking to grow that. If you like it, pass it on!). I think I have only had two posts have comments posted. However, I recently wrote about etiquette on airplanes in my post I Would Hate to Be a Flight Attendent. This post received 2 comments on the blog, 1 comment on Facebook, and 7 people that liked it. About half of the people that viewed that particular post liked what I had to say and obviously had an opinion about it. This could potentially be useful information for someone in the correct industry. Now this is a small scenario, but the same principles apply to a more well-known blog that is written. If you get comments on your posts all the time, then you have to be able to decipher between a normal day of 50 comments, and a post that people are truly passionate about with 125 comments.
Do you have a blog? Do you get comments? When do you see the spike in comments and how do you try to promote comments to get feedback from people on your ideas?